Description: How to encourage pro-environmental behavior? In the two presentations, the speakers will discuss how psychological insights can be leveraged to design behavioral solutions to address sustainability challenges and how using the right words can improve your outreach and communication efforts. Specifically,Dr. Zhao will describe a series of experiments on behavioral interventions on water conservation, waste reduction, and climate change mitigation were designed and tested to provide new insights on how to instigate effective behavior change, and also help inform the design and implementation of environmental policy.
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